SOCIAL MEDIA MISTAKES THAT CAN RUIN YOUR BRAND AND BUSINESS
A personal social media account could mean a thing of leisure to its owner and the risk of loss is minimal, so one can post whatever you so please on his/her page. But for a company or brand has a social media strategy that is fool proof as this will pull followers to your page, keeping in mind that any flop or mistake on your part could lead to you losing followers and ultimately ruin your reputation.
BEING OBLIVIOUS TO CRITICISM
Don’t be so taken to positive comments that you ignore negative comments. Some companies delete comments and others simply ignore, thinking this will make the problem go away. No, it won't help your cause, instead turn the situation around and make something positive out of that comment.
BEING ON ALL SOCIAL MEDIA
It pays to do a research and know which social media platform (s) your audience use more and focus your marketing strategies on those mediums. Mostly Facebook, Twitter and LinkedIn are the most popular networks that companies use in getting to their customers and the best way to go about it is for companies that deal in the graphical representation of their products, to use Instagram and or Facebook. While companies that deal more in words should use LinkedIn or Twitter.
Most companies commit the error of not posting consistently on their social media page thinking that details of their contact on the website are enough for people to be interested in their brand. To keep and gain new followership you must have creative content to post such that your followers will be on the look out for your updates and by so doing perceive your brand as relevant.
This is why it is of great import to have a dedicated officer who ‘ll be in charge of updating your websites with contents that will promote your products and services. Note that you should not use multiple people handling an account so that the tone of your messages are one and the same.
Adding a jovial touch to your messages is a good move as it makes people believe they are interfacing with real humans and not robots. However, you have to tread carefully so as not to cross the line between what may be perceived as funny or offensive by your fans. If you are not sure about a message, refrain from posting such as it can make you lose followership. Make sure to refrain from posting any information that is not true or misleading, so verify every data and confirm such with your sources before posting.
NOT MAKING USE OF ANALYTICAL TOOLS
ONE way to have a successful social media marketing strategy is to make use of analytical tools to gauge the traffic to your site and any mention related to your post. Monitoring you page will go a long way in measuring the demographics of your audience which translates to knowing what your followers like to hear when you can reach them and through which platform they can be effectively communicated to.
To harness the potentials that abide in the social media marketing for reputation building, one has to operate withut most care.